How to Create a QR Code for a Website
A URL QR code is the most common type of QR code. It encodes a web address so that when someone scans it, their browser opens the linked page. Use it for landing pages, portfolios, online stores, booking pages, or any URL you want to share from a physical surface. Here is how to create one.
Step-by-Step Guide
Choose the Right URL
Decide which page you want scanners to land on. A dedicated landing page often converts better than a homepage. Make sure the page is mobile-optimized since most scans come from phones.
Open the QR Generator
Use the QR code generator on this page. Select the 'URL' type and paste your full URL including https://.
Add UTM Parameters for Tracking
Append UTM tags to the URL so you can track QR code traffic in Google Analytics. Example: ?utm_source=qr&utm_medium=print&utm_campaign=storefront. This lets you measure how many visits come from each QR code placement.
Customize the Design
Choose colors that match your brand. Download as SVG for print or PNG for digital use.
Test and Deploy
Scan the code on multiple devices to verify it loads correctly and quickly. Then print it on your chosen medium — cards, flyers, posters, packaging, or signage.
Try It Now — Create Your QR Code
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Pro Tips
- Use a short, clean URL. Long URLs create denser QR codes that are harder to scan at small sizes.
- Always include https:// in the URL. Some scanners may not add it automatically.
- Create separate QR codes with different UTM parameters for each physical placement to measure which locations drive the most traffic.
- Make sure the landing page loads in under 3 seconds on mobile. Slow pages lose scanners.
Frequently Asked Questions
What is the maximum URL length for a QR code?+
QR codes can technically hold URLs up to about 2,000 characters, but shorter URLs produce simpler codes that scan more reliably. Use a URL shortener if your URL is very long.
Can I change the URL after printing?+
Not with a static QR code — the URL is baked into the image. If you need to change the destination later, use a redirect URL you control, or use a dynamic QR code service.
Does the website need to be HTTPS?+
HTTPS is strongly recommended. Some browsers and phones will show a security warning for HTTP sites, which can scare away visitors.
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