How to Create a QR Code for a Flyer
Adding a QR code to a flyer turns a static piece of paper into an interactive marketing tool. Instead of hoping someone types your URL, they scan and land on your page instantly. This guide covers how to create, size, and place a QR code on any flyer for maximum scan rates.
Step-by-Step Guide
Decide on the Destination
What should happen when someone scans the code? Common destinations: website, event registration, booking form, social media profile, special offer landing page, or app download.
Create a Dedicated Landing Page
Rather than linking to your homepage, create a page specific to the flyer's message. Include a clear call-to-action, contact info, and the offer mentioned on the flyer.
Generate the QR Code
Use the QR generator below with the 'URL' type. Paste your landing page URL with UTM parameters for tracking (e.g., ?utm_source=flyer&utm_campaign=spring2025).
Design the QR Code for Your Flyer
Match the QR code colors to your flyer design. Place it in the bottom-right or bottom-center of the flyer where readers naturally look after scanning the content.
Print and Distribute
Print the QR code at minimum 3 cm (1.2 in) on the flyer. Leave white space (quiet zone) around the code. Distribute the flyers through your usual channels.
Try It Now — Create Your QR Code
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Pro Tips
- Place the QR code near the call-to-action, not in a random corner. It should feel like the natural next step.
- Add a CTA label: 'Scan to Book Now,' 'Scan for 20% Off,' or 'Scan to Learn More.'
- Do not shrink the QR code below 2.5 cm (1 in) — small codes fail to scan, especially on glossy or textured paper.
- Use SVG format when providing the QR code to your designer so it scales without quality loss.
- Test the printed flyer QR code before doing a large print run.
Frequently Asked Questions
Where should I place the QR code on a flyer?+
Place it near your call-to-action, typically in the bottom third of the flyer. Make sure it has enough white space around it and is at least 3 cm (1.2 in) square.
Should the QR code link to my homepage or a landing page?+
A dedicated landing page that matches the flyer's message will convert much better than a generic homepage. The landing page should continue the story the flyer started.
Can a QR code work on a double-sided flyer?+
Yes, but make sure the code is printed on the side where readers are most likely to see it. Having it on both sides is fine but usually unnecessary.
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